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Brand
Mood board
I have created this mood board to showcase the visual tone of
the brand when catering to young audience segment between the range of "18 to 35".
The contents of this mood board can be used as "Proof of Concepts" in various mediums (Website, Google Ads, Social Media, Offline Marketing)
Research
Given the "3 Day" time restriction for the assignment, I limited the research to 3 hours only focusing on one segment, the young demographic of credit users.
This demographic often relies on credit for convenience, rewards, and building credit history. Additionally, frequent travelers and higher-income households also tend to use credit cards more, as they often seek benefits like travel rewards and cashback.
Rio's brand personality of "The Hero" and the "Creator" aligns with the
Vibrant, Impulsive and Adventurous lifestyles of today's young adults. Hence the usage of bright coloured, action packed graphics to appeal to them.
Colour and Typography
I have retained the primary brand colour (#2652F0) and the font (Outfit) from the websit rio.money as I wish to work around the existing brand aesthetics given the time contraints of the assignment. If provided with more research time, the typography, brand colour and overall brand elements can be tailor made to suit the aesthetic needs of all the various customer segments
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